Internet Marketing Sales – Web Page Design Part One

OK, so you've decided to become an internet marketer and you want to start selling a product or a service on the internet. Great Move! It can be a very rewarding career, if you know what you're doing. On the other hand if you do not know what you're doing, it can become very frustrating and disappointing. The life blood of an internet marketer is his web site. It's something that you need to learn how to do, and do right. In this and the following articles I will attempt to teach you what you need to know.

Creating a web site for the sole purpose of selling a service or a product on the internet is not the same thing as creating a general web site, there's a little more involved to it than that. A general purpose web site is great for providing information, but it does nothing to sell a product. A selling or sales web page does more than just give information. Yes you do provide information, but you are also promoting yourself, your product and your company. The whole purpose of the web site is for it to act as your virtual salesperson. If the web site is good, people may even hang around long enough to read it. If the web site is bad they'll just click on to another site.

A good web site draws the reader in, compelling him or her to continue to read further. If it does not capture their imagination or their interest within the first three seconds of their landing on your web page, then you've lost them. Three seconds is approximately all the time you have to get their attention. Within that time frame they will decide whether or not to stay on your web page and continue to read. This is just sufficient time to read your Headline.

Your headline is the first thing that someone visiting your web site will see. If it does not do its job, it's also the last thing that a person visiting your web site will see. Believe it or not, your Headline will either make or break your website. Yes it really is that important. A mediocre headline will bring little to no results. Your headline must be great to exceptional if you want results. Even if you think you've written the greatest headline there is, do not take your own word for it. Write your headline, then write your opening introduction, then ask about ten friends and family members to read it and get their opinion.

The reason behind getting others to read your work is because you are biased and they are not. You want to believe that you work is good. If you can not get them to want to read further than your headline, it's a sure bet that nobody else will want to either. If that's the case, then re-write your headline, and present it to them again. Keep in mind that your headline should be related to your opening introduction. It's okay to stretch the truth a little, that's the art of advertising, just do not exaggerate it too much that it becomes unbelievable.

Be sure to read the next article in this series as I will be covering your web site opening introduction. Your headline needs to lead the reader by the hand making them desire to read more of your website. If you succeed to capture their imagination with your headline but lose them with your introduction, they'll still move on to another website. There are many parts of a selling website and I will go over each one taking a section at a time, you might wish to consider these articles as a mini-web site course.

Birthday Gifts For Her – Get a Woman What She Really Desires

Women have different tastes for the kind of gifts that they want on their special occasions, be it anniversaries, birthdays or any other kind of important occasion. In order to impress the most special women in your life, be it your loving wife, girlfriend, mom or sister, make sure you put in all your heart to find the best present that suits them. Take time to think about what would make her happy and strive to get her something unique that will not only excite her but add meaning to her most special day. Birthday Gifts for Her can range from a simple flower to an expensive gift. But getting what she really likes holds the key to her happiness on her special day.

There is a huge collection of amazing Birthday Gifts for her that will make her happy. Pamper her with the best Beauty products from us or buy her beautiful Gift Boxes to surprise her. There are a host of wonderful gift hampers that she will really like along with Personalized wine and spirit gift hampers to impress her on her special day. Buy a Personalized magazine cover with her photo on the cover page and see the look of excitement on her face when she realizes she is on the cover of her favorite magazine! Women love to be pampered with lavish gifts. Buy spa break in her favorite spa or let her have the Beauty treatment she desires of to look stunning on her special day.

Is your recipient more on the adrenaline side? Well, we have a host of gift ideas that can cheer her up. Go Driving in some of the most expensive cars or take a ride of London City aboard a Helicopter! Take her for a Sphering session and let the child in her come out. Be it whatever, choose the gift that can make her really happy and let her enjoy her special day in pomp and glory.

Tips for Small E-Retailers Competing Against Ecommerce Giants

In today’s digital marketing age, more and more retail stores are building ecommerce websites. An ecommerce site enables any size retailer in any place of the world to have a global market reach. When promoted effectively, an ecommerce site can also offer immense cost-efficiency for customer acquisition and product sales.

Parallel to the enormous growth in ecommerce, most industries and product sectors are being dominated by a few major ecommerce giants. These powerful players often have a prominent brand image accompanied by targeted search engine ads and wealthy online marketing budgets. This has made competing against such ecommerce sites a difficult endeavor, especially for small e-retailers with limit ad spend.

In sectors where it might seem impossible to steal market share from ecommerce goliaths, there is usually always a way to capture a good chunk of customers. The trick is to get the creative juices flowing and find out which channels are the most relevant, least competitive, and cost-efficient. Below we highlight three tips that can help small business ecommerce sites compete with big budget brands.

Carve a Fine Niche

One of the most important approaches to building a successful ecommerce store is to establish a very specific market niche. This is particularly significant for boutiques and small business retailers with a very distinguished inventory. Unlike some large ecommerce stores that offer a broad range of goods, determining a very focal niche will help to establish a retailer as a specialty provider for a certain category of products. This can help to promote greater trust and credibility in potential customers.

Well-established ecommerce sites typically sell all sorts of products within a certain category, such as ‘motorcycle clothing.’ Take the time to do some research on the inventory that your ecommerce competitors offer with respect to your own product lines. Your objective is to pinpoint the areas that could be the most profitable for your ecommerce efforts. This may involve narrowing your focus to very select product categories as the overall theme for your online store, such as ‘leather motorcycle jackets.’

Starting off slow in a niche that you’re confident will drive sales is an excellent tactic for small business ecommerce. As you begin to dominate one product category, you can start exploring new categories to expand your sales potential.

Mix Up Your Marketing Efforts

Marketing your ecommerce site can seem like a daunting task. However there are a few primary channels that are paramount for ecommerce. These include Pay Per Click (PPC) advertising, organic search engine optimization (SEO), and social media marketing. In a nutshell, ecommerce marketing hinges on being found in the search engine results as well as being recognized on social media platforms. But before picking which channels are priorities, think of approaching a marketing plan with a more holistic approach.

Between SEO, PPC, and social media, none are more powerful than the other. Although each channel is very different, that all share the same degree of potential in attracting more customers. More times often than not, including a blend of search engine marketing tactics that use both SEO and PPC is the best approach. Because SEO is a long-term effort, using PPC to test which keywords are most profitable is one of the best strategies. This can save a lot of work down the road by optimizing for keywords that only provide sufficient profit margins.

Social media platforms, like Facebook, Google+, and Twitter, help to build more recognition in your brand. These platforms can help sustain loyalty as well as funnel traffic to your website. Social media offers a great way to share content, generate interest, and build a following. This can help sustain ecommerce success by promoting repeat purchases and the viral sharing of great content that’s connected to your brand.

Promote with Richness

Online shoppers in particular feed off insightful information that’s presented in a rich media format. The use of images, audio, and video can be momentous for ecommerce marketing. The ways in which you can use such media offer endless ideas.

Reviews are big deal in the ecommerce arena. Customers see a lot of value in quality reviews that accurately describe the features, benefits, and pitfalls of certain products. For this reason, recording your own reviews or product highlights in the form of a video can be an ecommerce game changer, especially if those videos are optimized and found in the search engine results.

Visual stimulation is huge on the Internet. In addition to videos, including a wealth of images on your product pages can significantly help sales. In fact, product page mini-galleries are becoming popular for many ecommerce stores, so adopting this strategy is becoming essential. The use of more informative images, or infographics, is also a creative way to attract customers. Social media can be used to share this content, which can help lead to more exposure and the potential to go viral.

Successful ecommerce is rooted to empathy. That is, how well you as the marketer can put yourself in the perspective of your target audience. Understanding how to present your brand, as well as your communications is key. Good ecommerce marketers have a sharp sense of awareness. They know what it is their target customers are looking for, and how to best enlighten them on how their ecommerce store can meet their needs.

Jobs for Felons in Information Technology – Find Out If You Are a Fit for These Felon Friendly Jobs

Information technology job opportunities for felons pay well and offer fast career advancement. IT jobs for felons do require extensive technical knowledge but the main advantage to IT jobs for felons is that demand for IT skills is high compared to other industries even during the current economic downturn.

According to the most recent study by the Department of Labor’s Bureau of Labor Statistics, IT jobs are expected to grow more than twice as fast as the average for all other occupations. This report takes into account the recent dot-com bust and recovery as well as outsourcing trends. In other words, even with the off shoring of IT jobs and the economic slump, the IT industry is still one of the leading growth industries in the U.S. today.

So what IT jobs for felons are available?

Information Technology is the study, design, implementation and management of computer-based information systems, chiefly software applications and computer hardware.

The IT jobs for felons that are in high demand include computer software engineers, network systems and data communications analysts, systems analysts, and network and systems administrators, again according to the Department of Labor’s report.

Since the IT field is quite large, there is no one personality type that is needed to succeed. There is room for introverted, both technical IT people and extroverted business or sales-oriented IT people.

However, the one quality that all IT people must have is a willingness to keep on learning. The software programs and computer hardware of today will be outdated in a few years so IT professionals must study new technologies constantly.

Jobs for Felons: Information Technology

Information technology is one of those career paths that are suitable for ex-felons because there are a lot of IT jobs for felons available due to the industry’s high growth rate.

If you apply for regular employment then you will definitely have to go through a background check. This can be a problem if the IT job involves handling a lot of sensitive information. Whether you will be able to land a job after the employer finds out about your past will depend on the type of felony, recency and evidence of rehabilitation.

One option you can look into is working freelance. No background checks will be involved since you will not be employed by any company or organization. Freelance IT jobs for felons simply entail looking for clients and working as an independent contractor. This has become very popular among felons because the internet has made it easier than ever before to find freelance IT job opportunities for felons online. You can even work from the comfort of your own home. This is a great option for people who want to spend more time with their families as well as those who have disabilities.

Jobs for Felons: Information Technology

Almost all colleges and universities in the U.S. have IT programs so you will not have any problems finding the right certification, diploma or degree program for you. You can choose to either study on campus or online.

The best high-paying IT jobs for felons do require a bachelor’s degree in information technology and/or certification so keep that in mine if you want to work for the top IT companies.

On the other hand, there are a few companies that offer on-the-job training although this is mostly for entry-level jobs.

For freelance work, you will need at least some certifications and probably an associate degree. Clients who hire freelancers will look at both qualifications and experience so once you have established a good IT work history you will be able to choose from among the better-paying IT jobs for felons.

Information Technology Jobs for Felons: Summary

Information technology jobs for felons are a good choice for ex-offenders because they pay well. IT is also a fast-growing industry with many job opportunities for felons. Information technology is a large field and people of all personality types can succeed in this type of work but you should be willing to learn and master constantly evolving technologies. In addition, you will need to finish a diploma or degree course in information technology to get the best jobs for felons available.